Merchandising
Is your Pro Shop so quiet you can hear crickets chirping? Not hitting the profit mark it should? Is merchandise sitting on the shelves too long? Golf Pro Shop merchandising is tricky business.
Eagle Golf’s corporate merchandising team has the vendor programs, manufacturer relationships and training it takes to turn your course’s Pro Shop into your Members’ primary retail outlet. An affiliation with Eagle Golf creates an instant relationship with the nation’s major brands and top manufacturers.
- Callaway
- Titleist
- TaylorMade
- Nike
- Adidas
- FootJoy
- Ping
- Cobra
- Cleveland
- Under Armour
- Puma
- Just to name a few…
Take advantage of our purchasing power. Generate higher revenue through better pricing, programs and payment terms you’ll receive via Eagle’s long-standing vendor partnerships.
Increasing profitability is just one part of the merchandising equation. Your Pro Shop staff can lean on Eagle Golf’s corporate merchandising team for expertise in moving the merchandise and becoming better sales stewards.
National purchasing power, discipline and responsibility in merchandising
Eagle Golf uses the buying power and volume of over 70 pro shops to build strong relationships with every major golf manufacturer in the U.S. Best pricing, discount programs, vendor rep support levels and shop fixture presentation are in your favor.
Eagle corporate office supervises the retail activities at Pro Shop locations across the country, employing retail experts that understand and evaluate data on market trends, consumer buying habits and sales staff training. Decisions that maximize profits by changing inventory levels and adjusting vendor or product strategy can be based on fact, not gut feelings.
Eagle’s General Managers generate and evaluate an open-to-buy report on a monthly basis, tracking inventory levels by product category based on performance.
The corporate staff works closely with each GM to manage and improve each pro shop’s return on investment. No second-guessing. No capital tied up in stagnant inventory.
Blending sales with service and product knowledge
Keeping your Pro Shop staff informed takes more involvement on the part of the manufacturers’ regional and national sales reps. Better product training turns your staff into knowledgeable experts who can educate the Member instead of merely working the cash register.
Building a lucrative Pro Shop requires smart organization and stock presentation. Better pricing increases profit margin. Most importantly, Eagle’s corporate merchandising experts know what works and what doesn’t. With Eagle Golf, your course’s Pro Shop skips the trial and error to implement a comprehensive merchandising strategy that works from day one.
