In 2005, Eagle Golf took over management of Riverside and immediately generated an annual rounds increase of 10,000 per year. Eagle Golf updated the property improving aesthetics such as tee signs, entry way and other improvements. Eagle’s objective was to drive revenue and by doing that they increased per player spending by over $5 per player, resulting in over $50,000 additional revenue annually. Eagle golf also introduced a player development program adding an additional $100,000 to the bottom line each year. By getting back to the basics of managing tee sheets and upselling, Eagle Golf was able to turn Riverside Golf Club into a very profitable entity. Eagle Golf managed Riverside Golf Club until 2009 when Huffines Communities took over ownership and chose another golf course management company (we won’t name names) to manage the day-to-day operations.
It only took one year with another company, that is now defunct, to convince Huffines Communities to come back to Eagle Golf. During that year, Riverside’s numbers plummeted in terms of rounds and revenue. Eagle Golf was brought back to Riverside Golf Club in 2010. Operating in rescue mode and in the middle of a crawling economy, Eagle’s first year back saw a growth in rounds and revenue again. Tournament sales were up from just $120,000 year prior to over $220,000. Increases in round and revenue are continuing in 2011 by over 50%. Riverside is anticipated to keep a steady pace on the road to recovery based on the growth we’ve seen so far compared to 2010.
Huffines Communities has a master planned community, called The Viridian, in the works that will incorporate Riverside Golf Club as an amenity for the development. In the foreseeable future, Eagle Golf is Riverside’s golf course management company. Like Huffines Communities, our team has strategic operations tricks up our sleeves that will ensure Huffines and Riverside meet their financial and membership goals.